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This Is Alphabeat feels like the story of a band having embarked on an ambitious experiment in classic pop, having pulled it off, and having turned in something of a modern pop masterpiece to boot.
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While the first half of the album is more eclectic, the second half is just as groovy although less varied. Unlike bands like The Maccabees, The Kooks and The Wombats, the album holds up all the way through, never repeating the same formula song after song.
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It's pop for blaring out when the sun has its hat firmly on, and, at only 10 tracks, remains a blast throughout.