• Record Label: Capitol
  • Release Date: Dec 6, 2019
User Score
7.3

Generally favorable reviews- based on 1585 Ratings

User score distribution:
Buy Now
Buy on

Review this album

  1. Your Score
    0 out of 10
    Rate this:
    • 10
    • 9
    • 8
    • 7
    • 6
    • 5
    • 4
    • 3
    • 2
    • 1
    • 0
    • 0
  1. Submit
  2. Check Spelling
  1. Dec 7, 2019
    0
    Very very very very very very very very very very Very very very very very very very very very very Very very very very very very very very very very Very very very very very very very very very very Very very very very very very very very very very BAD!
  2. Dec 7, 2019
    0
    This review contains spoilers, click expand to view. No me gusta para nada este album .. el tiene mucho talento pero sin duda este es un mal trabajo Expand
  3. Dec 7, 2019
    9
    Gostei muito do álbum, a minha musica preferida é 'Tell Your Friends', que hino! Confesso que poderia ser um pouco melhor, mas considerando que este é o 1º álbum do Liam, na minha opinião, está ótimo!
  4. Dec 7, 2019
    10
    ¡Amazing! I love it. I feel that the album really has the essence of Liam. It is incredible that he can create such fascinating music, I listen to his music and immediately sing and dance with his songs. Excellent album.
  5. Dec 7, 2019
    0
    Liam Payne. He’s a good singer with a six pack. however, his lyrics are questionable and “both ways” is an anthem for douchey straight guys who only “support” the lgbtq community when it comes to **** bi women for their pleasure. good bye and good flop.
  6. Dec 7, 2019
    10
    This review contains spoilers, click expand to view. Omg this is such a good album, I can’t express how proud i am. Keep doing what you like you’re such a great artist love you Expand
  7. Dec 7, 2019
    10
    It's a really surprised album for a debut. Liam puts a lot of he in this album, totally authentic and emotional
  8. Dec 7, 2019
    0
    Over sexualises everything and the beats are nothing new. Just desperately sounds like he’s trying to fit into hip hop culture where he doesn’t necessarily fit. “Both Ways” is a horrific song with lyrics fetishising bisexual women, it’s hard to believe this song got through so many levels of production to actually be released.
  9. Dec 7, 2019
    0
    This review contains spoilers, click expand to view. horrible disappointed and very disrespectful to bi women i used to love him in 1d but now i just want him to shut up Expand
  10. Dec 7, 2019
    0
    Dude went in completely wrong direction with his music. Wannabe rapper with horrible lyrics wrapped in pop bubble.
  11. Dec 7, 2019
    10
    These criticisms are heavy and unnecessary, it is his first album and he even before releasing the album said that serious a fun album and serious as a playlist. He is an amazing artist with a magnificent vocal range, his voice and timbre and something surreal. He can get a lot of high notes and does very well in lives, which many male artists can't do like Shawn and Justin Liam will beThese criticisms are heavy and unnecessary, it is his first album and he even before releasing the album said that serious a fun album and serious as a playlist. He is an amazing artist with a magnificent vocal range, his voice and timbre and something surreal. He can get a lot of high notes and does very well in lives, which many male artists can't do like Shawn and Justin Liam will be able to evolve with all these criticisms he received, he will improve on his second album I'm sure it will happen. Everybody makes a mistake is not because it's your debut album that has to be perfect. It turns out, I believe in his potential and he will be able to bring something better on his second album. I loved LP1 your voice on the songs is perfect but the media demands more than that. Its evolution on the second album will be something like it was with Charlie Puth who in his debut album was over-massacred by the media and the album was badly accepted and that made him evolve and make a better album to be better accepted by critics. So much so that their second album was 67 here, everyone can evolve. Liam I loved your album, it looks great, thanks for that and I believe you can excel at the next one. Expand
  12. Dec 7, 2019
    1
    i thought it sucked i thought it was horrible and i couldn’t believe he thought he was gonna get a number one hit out of any of those songs
  13. Dec 7, 2019
    2
    liam payne is so boring with his boring voice in this f***ing boring album. all of this are boring
  14. Dec 7, 2019
    1
    it's just very bad, basic production, no originality, sex obsessed and problematic. where is the liam we knew in one direction.
  15. Dec 7, 2019
    10
    Incredible album!!!!! I can't wait for a good promocion for it, good songs with a good concept.
  16. Dec 7, 2019
    0
    This is what I call a "playlist album".Songs from too many different genres on one album, imposing zero personality.I really wanted this album to be good but I was so disappointed.It is payneful (pun intended). What has he been doing since 2016? Apart from releasing a bunch of singles and collaborations in every genre he could think of.It is his debut album and I did not get to know himThis is what I call a "playlist album".Songs from too many different genres on one album, imposing zero personality.I really wanted this album to be good but I was so disappointed.It is payneful (pun intended). What has he been doing since 2016? Apart from releasing a bunch of singles and collaborations in every genre he could think of.It is his debut album and I did not get to know him better than when he was in One Direction. Let's just forget this and wait patiently for the other boys' albums...
    I give that score of 1 for trying.
    Expand
  17. Dec 7, 2019
    10
    All of the songs are amazing. I’m really proud of him, he deserves the best of the world and everybody should stream his new album.❤️
  18. Dec 7, 2019
    0
    Terrible, non listenable, lowest of the lowest, lower of the bar, don't know who can outlow this
    we had enough pop boys making generic pop albums about sex this isn't 2002 to be a JT wannabe
    also how he thinks bi people will find both ways good

    i think we should've all listened to romance/SG2/Lover/Manic rather than this
  19. Dec 7, 2019
    10
    It's a good album. just one or two songs don't work, but the rest are great, especially Heart Meet Break and Weekend. Liam has a great voice and shows it very well, as he did on One Direction.

    PS: People insist on comparing the former members of the band - when them has a very different styles - and lowering some to raise others (or one, especially). Most negative reviews focus on just
    It's a good album. just one or two songs don't work, but the rest are great, especially Heart Meet Break and Weekend. Liam has a great voice and shows it very well, as he did on One Direction.

    PS: People insist on comparing the former members of the band - when them has a very different styles - and lowering some to raise others (or one, especially). Most negative reviews focus on just that, talking badly about Liam rather than evaluating the album, just read. Sad and disgusting.
    Expand
  20. Dec 7, 2019
    0
    absolute trash, my ears started bleeding after 20 seconds of the first song. should quit making music altogether.
  21. Dec 7, 2019
    9
    I'm pretty sure l would love it more if there weren't the old songs. Enjoyable music, Liam's vocals are always a blessing to hear, but I feel that he can do it better at lyrics (knowing that he didn't write most of the songs), but LP1 is a good combination he's doing it very well.
  22. Dec 7, 2019
    10
    This review contains spoilers, click expand to view. It is totally different from what we used to hear from him. I’m glad he is doing what he loves. Such a good album. Can’t stop dancing and singing each and every single lyric. Congratulations Liam Payne. Expand
  23. Dec 7, 2019
    10
    Es candidato a los mejores álbumes del año, merece más reconocimiento por lo bueno que es y por el esfuerzo de Liam Payne.
  24. Dec 7, 2019
    0
    absolutely awful, don’t know what he was trying to do but honestly i couldn’t even fully listen to it i was almost sick
  25. Dec 7, 2019
    0
    To be honest I expected more from him... really dissapointed. Everything nearly sounds the same and sometimes the lyrics don’t make any sense.
  26. Dec 7, 2019
    0
    liam payne’s songs hit different when you turn that **** off. waste of time.
  27. Dec 7, 2019
    9
    Is a gooood album, the Only little problem is that Liam Payne doesn't show us what is the sound of Liam Payne
  28. Dec 7, 2019
    0
    It's a hairs breath away from being one of the worst hours I've ever spent listening to music. Good voice, bad lyrics, bad tunes, bad songs.
  29. Dec 7, 2019
    2
    Um álbum totalmente incoerente, nenhuma música se conecta, um álbum muito ruim pra ser estréia de qualquer artista.
  30. Dec 7, 2019
    0
    I wanted to just say “girl what the hell.” but they require for me to type at least 75 characters so here we go. Girl what in the ever loving hell were those vibrations sent through my headphones to my brain.
  31. Dec 7, 2019
    2
    um dos piores albuns que ouvi esse ano. liam como sempre numa tentativa desesperada de hitar, encheu o disco de faixas antigas e até música de natal. só consigo sentir pena!
  32. Dec 7, 2019
    0
    horrible horrible horrible, after so much **** comes a Christmas song, is that serious? worst, putting music of 2017 to see if it has any impact ... jesus, he didn't have an ep? It's sad because I believed him with his powerful voice, but he used it to make a generic bomb, no medoly, no salt, no life, no fun, I thought the worst ex 1D was louis, but jesus, he's the worst in everything,horrible horrible horrible, after so much **** comes a Christmas song, is that serious? worst, putting music of 2017 to see if it has any impact ... jesus, he didn't have an ep? It's sad because I believed him with his powerful voice, but he used it to make a generic bomb, no medoly, no salt, no life, no fun, I thought the worst ex 1D was louis, but jesus, he's the worst in everything, it has potential and spends on futile music, my condolences to the people who heard this plague in album form Collapse
  33. Dec 7, 2019
    0
    This review contains spoilers, click expand to view. **** album, nothing special, weird lyrics, same beat throughout the whole project, both ways is a biphobic song and the lyrics are so distracting and uncomfortable, this is the least interesting ex 1D member, Harry & Zayn remain superior. Expand
  34. Dec 7, 2019
    0
    This review contains spoilers, click expand to view. The mediocrity.. I can't. I thought the name "LP1" was a joke. The tracks, production.. and the lyrics.. are so bad. Why would they let you get away with it? Just stick to whatever you are doing. But it's not this. Definitely not music. Expand
  35. Dec 7, 2019
    0
    This album is an absolute mess, fans were waiting years for a greatest hits album with no actual hits. Disappointed.
  36. Dec 7, 2019
    0
    This review contains spoilers, click expand to view. the most generic pop album Expand
  37. Dec 7, 2019
    10
    o álbum ficou muito bom, gostei de todas as músicas e é isso, stream lp1, Liam vc e incrível
  38. Dec 7, 2019
    10
    great album, good songs the beats and everything is perfect in this album, amazing
  39. Dec 7, 2019
    0
    The worst thing about that is the fact that this is his debut album. His first body of work is the most random, generic, basic and boring thing I’ve heard in years. Sounds like a Justin Timberlake and Chris Brown compilation of rejected songs. And also a random Christmas song at the end? Fire whoever thought of that.
  40. Dec 6, 2019
    0
    Horrible pop album. Nothing unique or different. Used the most tired pop formula and somehow still made every song incredibly horrendous. Great job Liam, there’s now an artist worse than Imagine Dragons
  41. Dec 6, 2019
    0
    ugh, so basic, not worth a second listen, can i have a refund .............
  42. Dec 6, 2019
    0
    this album is very confusing and...awful. why would he be releasing an album with songs over 2 YEARS OLD??? the lyrics are also atrocious (ex: “let me do your ass in the car???) how do you go from being 1D’s main songwriter to this? it is extremely underwhelming and not cohesive. stream literally anything other than this please god
  43. Dec 6, 2019
    9
    I love the production, it's my type,if it has better lyrics that would be better
  44. Dec 6, 2019
    10
    This review contains spoilers, click expand to view. El mejor álbum lejos....no paro de escucharlo
    Y la persona que crea lo contrario a nadie le importa lo que ustedes piensen......
    Expand
  45. Dec 6, 2019
    0
    "I’ll probably do your ass in the car.” “You gotta work for it.” ...LP1 includes Liam seeing women as objects, seeing bisexual women as objects for threesomes, controlling women for his own horny ass, it is actually disgusting. Liam has no personality, never had. His high sex drive is the only thing his music will succeed at bc sex sells. Simon Cowell was right that he isn't meant to be a"I’ll probably do your ass in the car.” “You gotta work for it.” ...LP1 includes Liam seeing women as objects, seeing bisexual women as objects for threesomes, controlling women for his own horny ass, it is actually disgusting. Liam has no personality, never had. His high sex drive is the only thing his music will succeed at bc sex sells. Simon Cowell was right that he isn't meant to be a solo artist. 1D saved his ass. I always say I love 1D except for Liam. Liam can go **** himself. He won't even apologize bc he's a narcissist who only cares about his orange tan and ego. He only cares about how to pose naked better and perfect his idiotic squinting. Expand
  46. Dec 6, 2019
    10
    Great album! Proud of Liam. Love the diversity of music. Liam's vocals are always on point.
  47. Dec 6, 2019
    0
    0 stars. I didn't know music could make me feel like puking. LP1 is overly sexual and narcissistic, GENERIC as hell and literal TRASH. When high sex drive is your only personality trait, then the addition of **** lyrics doesn't help.
  48. Dec 6, 2019
    10
    Liam payne,en este album hay muchos sentimientos encontrados,sin duda es un ejemplo de autosuperacion demostrando tener potencial,pero no es apoyado,sin dudarlo el álbum es arte
  49. Dec 6, 2019
    10
    Eu procurei defeitos e não encontrei. Álbum delicinha do começo ao fim, Liam não me decepcionou!
  50. Dec 6, 2019
    0
    This is absolute garbage. It's just a bunch of inconsistent songs with no musical identity. My cats would write better lyrics.
  51. Dec 6, 2019
    3
    Track 7, Rude Hours, is one of worst things I've heard this year. Track 1, Stack It Up, is like a bad version of Same Old Love and the album has too many unnecessary tracks , but I think he has a good voice, cam improve
  52. Dec 6, 2019
    10
    Muito foda! Liam sempre arrasando e não é só os corações. Amei muito mesmo
  53. Dec 6, 2019
    6
    I just feel like Liam could prove to us so much more than this. This song is flooded with generic beats and a voice that doesn't vocalize any emotions, which makes the album boring and gives me a huge urge to shut it off. I really respected in him in his One Direction days (which he claims is past him now), and was seriously anticipating his solo work the most alongside Harry, but this isI just feel like Liam could prove to us so much more than this. This song is flooded with generic beats and a voice that doesn't vocalize any emotions, which makes the album boring and gives me a huge urge to shut it off. I really respected in him in his One Direction days (which he claims is past him now), and was seriously anticipating his solo work the most alongside Harry, but this is not it. There's a lack of lyrical content, emotion, and a project with no direction at all. Expand
  54. Dec 6, 2019
    8
    I expected more but its still a good album. Few tracks are unecessary but most of them is okeyish.
  55. Dec 6, 2019
    0
    This is the most generic pop album of all time. He literally put a 2017 song for increase streams but this album is a completely trash.
  56. Dec 6, 2019
    10
    eu amei, um pouco diferente do que costumávamos ouvir quando ele era da 1D. perfeito
  57. Dec 6, 2019
    10
    I loved all the tracks on the album, I'm a fan of Liam and I'm proud of him, an artist with great vocals.
  58. Dec 6, 2019
    1
    Álbum genérico, sem sentido e sem propósito. Justamente por ser o último ex-1D a lançar álbum, deveria ser o com o melhor material. Parece um diário de um garoto de programa com bases sonaras que miraram em Justin Bieber mas acertaram na mais profunda mediocridade. Músicas feitas para entrarem em playlists do Spotify e tocar em loja de roupas. Não esperava um trabalho de arte orgânico comoÁlbum genérico, sem sentido e sem propósito. Justamente por ser o último ex-1D a lançar álbum, deveria ser o com o melhor material. Parece um diário de um garoto de programa com bases sonaras que miraram em Justin Bieber mas acertaram na mais profunda mediocridade. Músicas feitas para entrarem em playlists do Spotify e tocar em loja de roupas. Não esperava um trabalho de arte orgânico como os trabalhos do Zayn e do Harry Styles, mas pelo menos algo que mostrasse o que ele é capaz de fazer. O pior, com certeza, são as composições rasas e que parecem escritas em 2001, uma época onde objetificar mulheres era culturalmente aceitável. É triste ver alguém com um inegável talento se perder num amontoado de música ruim e necessidade de mostrar o corpo a qualquer custo. Vou fingir que nunca ouvi esse álbum e seguir com minha vida. Expand
  59. Dec 6, 2019
    10
    very good, just a proper pop album, very sexy lyrics, liam came strong with
  60. Dec 6, 2019
    10
    LP1 is the best album I've heard this year, it has an amazing set of songs that perfectly match and captivate you to listen again and again. I couldn't be more proud of Liam's first album, I waited a long time for it.
  61. Dec 6, 2019
    10
    Álbum lindo, todas essas críticas negativas não tão com nada. Liam fez um álbum lindo
  62. Dec 6, 2019
    0
    This is one of the worst albums I've ever heard in my entire life is generic, lazy, pornographic, have bad lyrics. A freak show.
  63. Dec 6, 2019
    0
    simplesmente genérico, letras fracas e rasas, um potencial gigantesco desperdiçado ao ser induzido a tendência das massas musicais passageiras atuais não trazendo nenhuma inovação ou que demonstra autoria/personalidade própria no projeto
  64. Dec 6, 2019
    0
    The album is bad. He’s also homophobic and made **** bi women. The lyrics are cringe
  65. Lpz
    Dec 6, 2019
    10
    Ena mezcla de todo, muy bueno
    Se puede disfrutar muy bien desde principio a fin
  66. Dec 6, 2019
    10
    Amei o álbum suas faixas são excelentes, Tem algumas faixas que não são agradáveis e cansam de se ouvir mas tirando elas o álbum está perfeito, parabéns Liam entregou um ótimo trabalho.
  67. Dec 6, 2019
    0
    literally the worst release out of the 1d members and possibly one of the worst albums i’ve ever heard. I expected better but it was mostly for radio made music that literally has no meaning.
  68. Dec 6, 2019
    10
    The best album I've ever heard in 2019 so far, where Liam Payne set himself free and felt comfortable to sing about what makes him feel good.
  69. Dec 6, 2019
    10
    a really good album with amazing songs! really proud of liam and his hard work
  70. Dec 6, 2019
    10
    what an amazing album. i waited for so long for this one!! liam deserves the world! his vocals are everythingggg
  71. Dec 6, 2019
    10
    CARA que homem perfeito. O álbum tá um pouco diferente do que eu esperava. Mas tá bom mesmo assim. Amei
  72. Dec 6, 2019
    10
    álbum maravilhoso e quem nao concorda ta errado, é isso. poderia ser melhor? sim, td pode ser melhor.
    mas tá perfeito do jeito que é.
    liam tem a voz maravilhosa, e já quero lp2 pois vai ser ainda melhor do que esse.
  73. Dec 6, 2019
    10
    there's no word to describe how incredible this album is, the wait was long but worth it.
  74. Dec 6, 2019
    10
    This review contains spoilers, click expand to view. conceito, coesão e aclamação
    no começo estava achando que ia ser bem genérico pelas músicas anteriores, porém me surpreendeu bastante
    Expand
  75. Dec 6, 2019
    10
    xjdkkd doddjdkk kdndke ksosks dnd skskdnidkd ndkdkd mdckodn kskdmdbd sidjekskbdb iddbeid. sisksks infrbsdncn oskdmxnx s djx sjdidb zkcmabx to
  76. Dec 6, 2019
    5
    This album is generic but voice sounds good. Liam doesn't show us what he can do.
  77. Dec 6, 2019
    10
    This review contains spoilers, click expand to view. the best album!!! Liam is so talented, I’m proud and I cant stop listening to lp1 Expand
  78. Dec 6, 2019
    1
    This review contains spoilers, click expand to view. Ruim, esperava muito mais do Liam nesse álbum, realmente decepcionante. Não atingiu minha expectativa Expand
  79. Dec 6, 2019
    10
    Álbum maravilhoso, nota 1000, amo dms....Brazil i Love you Liam, foi Amazon person
  80. Dec 6, 2019
    10
    The people don't know how sounds good music in this year. Liam vocal ou this álbum is só great, this man is very talented
  81. Dec 6, 2019
    0
    it’s terrible, can’t believe i wasted my time listening to this terrible album!
  82. Dec 6, 2019
    10
    album maravilhos liam merece o mundo e demorou tanto esse album e ta muito bom
  83. Dec 6, 2019
    0
    trash, he didn’t even write half these songs and they’re absolutely horrible, and please don’t sexualize bisexuality, it’s not cool
  84. Dec 6, 2019
    1
    Generic version of Bieber's 2013 albums, with an attempt to deliver danceable, energy-free hits
  85. Dec 6, 2019
    0
    despite not having anything really bad all the musics sounds the same formula which are very week and forgetable ALSO it’s a disrespect take every release that hi has and put together in the album just to have tracks on it
  86. Dec 6, 2019
    10
    El mejor álbum del mundo.
    Las canciones son arte, todas y cada una de ellas.
    Escuchenlo ya!!!
  87. Dec 6, 2019
    0
    I will be 100% unbiased but this album is the worst thing I've ever heard its embarrassing to call it an album because he was trying to make a noise with this album but he failed miserably ... Let's not forget about the lyrics that were supposed to be "trendy" so he could have a bigger audience listening to his music but that was another failed attempt and there's that song that talk aboutI will be 100% unbiased but this album is the worst thing I've ever heard its embarrassing to call it an album because he was trying to make a noise with this album but he failed miserably ... Let's not forget about the lyrics that were supposed to be "trendy" so he could have a bigger audience listening to his music but that was another failed attempt and there's that song that talk about sex which is uncomfortable its about sexualizing women in general and calling them " Bugatti sports" Expand
  88. Dec 6, 2019
    2
    Sorry, I love Liam so much but I don't know what happened to him, I was so excited about this album and it is so boring, the majority of the album sounds the same beat except for All I Want, Familiar, For You and Strip that Down, rhe rest of the album is the same beat over and over. I've been hoping for this record since he launched Strip that down but sasly all my expectations ended intoSorry, I love Liam so much but I don't know what happened to him, I was so excited about this album and it is so boring, the majority of the album sounds the same beat except for All I Want, Familiar, For You and Strip that Down, rhe rest of the album is the same beat over and over. I've been hoping for this record since he launched Strip that down but sasly all my expectations ended into nothing. The lyrics are fool and so simple. What's going on LIAM???!!!!! YOU'VE GOT TALENT. BESIDES MOST OF THE SONGS ARE NOT WRITTEN BY HIM Expand
  89. Dec 6, 2019
    0
    somehow the worst album released this week, which is saying something considering Camila released her album too
  90. Dec 6, 2019
    0
    songs that view women as objects, **** bisexual women, and overall just have no meaning. a mess of an album
  91. Dec 6, 2019
    0
    this is so basic and generic, a carbon copy of justin bieber and timberlake type of sound but without any flavor, the lyrics is so cringy and the dated production gives this album the title of the worst album of 2019, i'm sorry liam but maybe you should keep posting nudes on social media because it takes more than looking hot to be a true artist.
  92. Dec 6, 2019
    0
    this sounds like it was wrote by a below average intelligence teenage boy, the song both ways is extremely tone death and i can’t believe he was allowed to release it. besides that it’s incredibly boring and there’s not even a tiny ounce of personality in this entire album
  93. Dec 6, 2019
    0
    Literal garbage. Whoever was involved in the making of this project should be ashamed.
  94. Dec 6, 2019
    0
    awful, this will flop as it should. over before startingggggggggggggggggggg
  95. Dec 6, 2019
    10
    Tudo perfeito! Só temos que agradecer a Liam Payne por ter nos dado o melhor álbum do ano!
  96. Dec 6, 2019
    10
    This review contains spoilers, click expand to view. i actually really enjoy this album Expand
  97. Dec 6, 2019
    0
    The worst album I've heard in 2019. It's even worse than Kanye's PATHETIC "Jesus Is King". Hope Liam Payne starts making something good for real in the next era.
  98. Dec 6, 2019
    10
    This review contains spoilers, click expand to view. It brings a diversity in the songs that makes you feel like you're listening to a really great playlist (the one's you don't skip any songs because they are all great). The vocals are amazing and it was worth the wait. Expand
  99. Dec 6, 2019
    0
    A full length of bad songs and generic music. The appeal for sex and nudity makes everything even worse.
Metascore
44

Mixed or average reviews - based on 7 Critic Reviews

Critic score distribution:
  1. Positive: 0 out of 7
  2. Negative: 1 out of 7
  1. Dec 16, 2019
    43
    He relies on inane songwriting concepts, rote misogyny, and feelingless flexing. The lyrics are puerile and half-baked.
  2. 40
    Spread over 17 songs that tick off genres with all the flair of an automated Spotify playlist, Payne’s anonymity remains the album’s default through line. Occasionally painful yet weirdly Payne-less.
  3. Dec 6, 2019
    60
    Ultimately, a few things come from repeated listenings of “LP1″: First off, the writing and singing aren’t strong enough and come across as C-level Timberlake material. Two, without being surrounded by 1D, he shouldn’t sing high, flightily and airily, but rather stick to slow, low groovers. Three, Payno should find one or two styles that work best for him — and not put a host of other singers before him, male or female — and stick to them.